Web Tips

Your blog, website, and social media have a direct purpose: to reach potential consumers. Unfortunately, it’s not as easy as just putting something up there and waiting. You should optimize your content for search engines and for readers when they find your content. Not only does it make your content easier to find, according to […]

Working from home has become even more common over the past couple of years, as the pandemic pushed people out of the office by necessity. The benefits of working from home include avoiding commutes, having more time with your family, and avoiding additional stresses that can come with an office. However, staying productive can be […]

What Is SEO & Why Is It Important? As you begin to look for ways to market your business online, you’ve heard people say, “You need SEO.” If you’re new to digital marketing, you may not know what it is, or you may just think it’s adding keywords to your text. You may wonder if […]

What would you do to get people to not just finish reading an article or watching a video, but have them click on the next one? A catchy title may bring readers to your website, but it’s the content that is there that will determine if they stay or bounce away. Here are 8 tips […]

The phrase “personal branding” has become far more present in conversations, particularly in the business world. Everyone has a brand. From a handshake and a smile, people’s first impression of you stays with them. You want to make that moment count. How do you want them to view you? Answering that question is part of […]

In 2016, 78% of people in the USA had at least one social networking profile, and worldwide approximately 2.34 billion people use social media, a number which is predicted to increase to 2.95 billion by 2020. There is no denying that those are impressive statistics and that social media is an extremely useful tool in […]

Have you posted a video on Facebook recently? Noticed an option to “go live”? Don’t freak out, that’s just one of Facebook’s upgrades this year, along with the new marketplace tab on the mobile app. Facebook Live allows people and pages to broadcast live video from anywhere with an internet connection, with most mobile devices. […]

The world of the internet has evolved rapidly since we first began connecting our homes to the World Wide Web. No one would have thought that so soon we would be able to download films and stream content in a matter of minutes, or even use the phone whilst browsing the web. Certainly no one […]

Digital PR is a method used by brands to maximize their presence online. This is done by forming relationships with content writers and online journalists through digital agencies to gain high quality backlinks, citations and press hits. This approach increases search engine visibility using effective onsite SEO and increased referral traffic, increasing the brand’s online […]

Instagram is an online mobile photo-sharing, video-sharing and social network service that enables users to take pictures and videos and share them either publicly or privately. There are over 400 million Instagram users, which places it right behind Facebook. This means if your business is on Instagram, you have the opportunity to reach all of […]