Web Tips

Whether you’re creating, growing, or revamping your social media presence, you’ve undoubtedly encountered an important question. Should you pay for social media promotions? The debate about the effectiveness of organic vs paid social media is a valid one. Each has its advantages. What’s the difference, and what’s the best for you? What Is Organic Social […]

Marketing strategies are not one size fits all. Business-to-business (B2B) and business-to-consumer (B2C) marketing each have their own needs and challenges. In addition, each business has its own unique marketing focus. Whether you want your company to market according to your stated mission goals or have a niche market you want to reach with your […]

The Coronavirus pandemic changed the world in ways that most people never expected. In a lockdown, we found ourselves separated from the world, with only social media to serve as a window to the outside world. It was no wonder then that even stagnant platforms found themselves suddenly growing in relevancy over the past two […]

Your blog, website, and social media have a direct purpose: to reach potential consumers. Unfortunately, it’s not as easy as just putting something up there and waiting. You should optimize your content for search engines and for readers when they find your content. Not only does it make your content easier to find, according to […]

What Is SEO & Why Is It Important? As you begin to look for ways to market your business online, you’ve heard people say, “You need SEO.” If you’re new to digital marketing, you may not know what it is, or you may just think it’s adding keywords to your text. You may wonder if […]

The phrase “personal branding” has become far more present in conversations, particularly in the business world. Everyone has a brand. From a handshake and a smile, people’s first impression of you stays with them. You want to make that moment count. How do you want them to view you? Answering that question is part of […]

Have you posted a video on Facebook recently? Noticed an option to “go live”? Don’t freak out, that’s just one of Facebook’s upgrades this year, along with the new marketplace tab on the mobile app. Facebook Live allows people and pages to broadcast live video from anywhere with an internet connection, with most mobile devices. […]

Digital PR is a method used by brands to maximize their presence online. This is done by forming relationships with content writers and online journalists through digital agencies to gain high quality backlinks, citations and press hits. This approach increases search engine visibility using effective onsite SEO and increased referral traffic, increasing the brand’s online […]

Instagram is an online mobile photo-sharing, video-sharing and social network service that enables users to take pictures and videos and share them either publicly or privately. There are over 400 million Instagram users, which places it right behind Facebook. This means if your business is on Instagram, you have the opportunity to reach all of […]

Responsive web design is extremely important when creating a website and dealing with multiple devices. What do you do when you visit a website and its hard to navigate? You most likely leave the website and go to another site, perhaps a competitor’s site. You don’t want visitors going to your page and doing the […]