digital marketing

Podcast Marketing

Podcast Marketing: Leveraging the Growing Popularity of Audio Content

While we live with screens in our faces daily, podcasts continue to grow in popularity. Podcasts have been around for a while, but marketers, wooed by visual media, are still underbudgeting for this key market. So, let’s look at what you’re missing and how you can leverage podcast marketing to boost your brand.  What Is […]

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The Four Hottest Web Design Trends in 2023

The Four Hottest Web Design Trends in 2023

Your website is one of the most important elements of your 2023 digital marketing plan. You want a site that invokes your brand’s personality and guides consumers along the path from visitor to customer. Whether you’re building a new website or giving your old one a makeover, let’s look at some of the hottest trends […]

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Media Components LLC Announced as a 2023 Local Excellence Award Winner by UpCity

We are excited to announce that the Media Components LLC team has been recognized as one of the top B2B service providers of 2023 in Philadelphia by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores […]

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Building Brand Trust in the Digital Age

Building Brand Trust in the Digital Age

We don’t need a fully immersive metaverse to know that our lives are dominated by digital media. Every day consumers see numerous ads as they consume digital media on social media or watch videos on platforms like YouTube. Our time spent looking at screens means that we’ve had to make big changes in how we […]

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Website Design and User Experience: Tips to Convert Visitors into Customers

Website Design and User Experience: Tips to Convert Visitors into Customers

You have your company. You have your vision and mission – what’s next? Creating a website that attracts and engages customers is an important step in growing your business. However, it’s important that you create a site that isn’t just aesthetically pleasing but usable and directed. Let’s look at how we take web design principles […]

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Media Components has WON an UpCity Best of Pennsylvania Award!

The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability […]

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Organic-vs-Paid-Social-Whats-the-Difference

Organic vs Paid Social – What’s the Difference?

Whether you’re creating, growing, or revamping your social media presence, you’ve undoubtedly encountered an important question. Should you pay for social media promotions? The debate about the effectiveness of organic vs paid social media is a valid one. Each has its advantages. What’s the difference, and what’s the best for you? What Is Organic Social […]

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SEO vs SEM: Understanding the Difference

SEO vs SEM: Understanding the Difference

The internet and search engines are a part of our everyday lives, so it only makes sense that businesses need the tools to help their sites appear in relevant searches. As digital marketers, it’s important that we understand how to use blogs, content, and indexing as well as tools like SEO and SEM – but […]

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Top 10 Most Effective B2B and B2C Marketing Strategies

Top 10 Most Effective B2B and B2C Marketing Strategies

Marketing strategies are not one size fits all. Business-to-business (B2B) and business-to-consumer (B2C) marketing each have their own needs and challenges. In addition, each business has its own unique marketing focus. Whether you want your company to market according to your stated mission goals or have a niche market you want to reach with your […]

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