From TikTok to Instagram, social media continues to dominate how we interact with each other and brands. It’s important, then, that companies understand emerging social media trends and how to utilize them to drive sales and generate new leads. Let’s look at the Social Media Trends for 2024 and how Media Components can help you capitalize on that knowledge.
Social Media and e-commerce Go Hand in Hand
As our lives become more intertwined with social media, so does our purchasing. We have seen, thanks in no small part to the COVID-19 pandemic, e-commerce grow through social media. With this growth, we’ve seen interesting customer behavior around social media and purchasing.
- Consumers are quick to switch between channels. Consumers, especially Gen Z, tend to move from platform to platform to find information on products and services. While search engines like Google and direct websites still dominate, consumers also utilize social media, price comparison sites, Amazon, and resell sites for information and products.
- Mobile shopping is on the rise. As smartphones become, well, smarter, our reliance on them grows. This reliance includes eCommerce. Nearly half of all eCommerce sales are expected to take place on mobile devices this year.
- Consumers are turning to social media pre-purchase. Even when consumers are on a company’s site, filling their cart, they tend to turn to social media to look for reviews before committing to buying. We’re also seeing more reviews left on social media than ever before by consumers (which is why they’re looking on these platforms).
- Instagram is big with younger consumers. Because of Instagram’s mobile-first nature, younger consumers look to that platform to connect with brands and find new products. What’s more, these consumers are more receptive to ads and organic posts about products and services on Instagram.
- Influencers still wield power on social media. Reviews aren’t the only thing consumers are looking for on social media. They are also looking to see what brands their favorite influencers use and follow. If an influencer they trust recommends a brand, consumers are more likely to purchase products from that company.
Turning Information into Action
If your company doesn’t already have a strong presence on social media, 2024 is the year to get started. For those already utilizing social media, now is the perfect time to examine your strategy and ensure you’re taking advantage of consumer behavior.
With the four big trends we are seeing for 2024, the solution is clear: brands need to focus on being mobile-friendly and step up their social media promotions. This means,
- Auditing your website to ensure that it is mobile-friendly.
- Create or update your social media pages to ensure they include mobile-friendly links to your website or, even better, your store on social media platforms that provide them.
- Promoting your products and services through a blend of organic posting and paid ads on social media sites.
- For brands with younger target markets (Millennials and Gen Z especially), branching out into Instagram or revamping your Instagram page.
- Partnering with influencers through gifts or paid promotions.
Are You Ready to Grow Your Social Media Presence?
Media Components can help you get started. Whether you’re an entrepreneur starting out, a small business, or a large company, we have digital marketing solutions we can tailor to your needs. Contact us today.
