Harnessing the Potential of Chatbots: Enhancing Customer Experience and Engagement

Can you envision your company having an always-on-call marketing team capable of answering questions anytime, anywhere in the world? Traditionally, that level of customer service would be costly or require your marketing team to take valuable time away from following up with leads to answer questions. At Media Components, we utilize AI chatbots to help us answer customer inquiries and bring visitors into our marketing funnel. Let’s look at the strategies we utilize for ourselves and for our clients. 

What Is an AI Chatbot?

Thanks to the popularity and controversy around AI programs like Chat GPT and DALL-E, the existence of AI chatbots has entered the collective consciousness of the general public. However, most people need to learn what a chatbot is and what it’s capable of. 

An AI chatbot is a unique program designed to take input, like user questions, and return informed responses in a way that feels increasingly more human every day. Modern chatbots don’t merely read from a script of prepared FAQ questions and answers. Instead, they work from a database that includes your website and any other information you give the chatbot access to and provide solutions based on the types of questions visitors ask. AI chatbots offer essential information and direct visitors to services and products based on the questions they ask. 

How Chatbots Enhance User Engagement

From the description alone, you can see the value of an AI chatbot for your digital marketing. Let’s examine the advantages that chatbots can bring to your marketing strategy. 

• Upsell users on your website. One of the most essential rules in sales is always to upsell your customers. While most websites offer up sale links on product pages and in shopping carts, chatbots step up the upselling by pointing out features and advantages of products or services. 
• Better conversion from trials. The purpose of a free trial is to convert the trial user into a paying user. You can’t just rely on a user forgetting to cancel their trial (it’s a bad user experience), nor should you assume that they’ve taken advantage of all features during their practice. AT chatbots can engage with returning visitors who have begun a free trial and help them discover the key elements of your product or service that are most likely to keep the user after the trial ends. 
• Engage and qualify leads. Through pre-programmed questions and answers, chatbots can help you collect information from visitors, from contact information to their specific needs, to help you properly place them in your marketing funnel and make an effective follow-up. 
• Bring high-quality leads directly to your marketing team. Just as the AI chatbot can collect qualifying information, you can also train an AI chatbot to recognize high-intent leads and funnel them directly to your marketing team. This helps you target potential clients when they’re most likely to buy. This funneling can include providing direct contact information for an appropriate member of your team, connecting users to a live chat with your marketing team, or providing call links for mobile users.

How Media Components Utilize AI Chatbots for Our Clients

At Media Components, we tailor our services to meet the needs of each client. For all of our clients, however, we want the chatbot to do one crucial thing: welcome visitors to your site. The power of a “hello” cannot be overstated. Importantly, letting visitors know that the chatbot tool is available to them encourages them to ask questions and helps direct them to exactly where they need to go. 

This decision of how to initiate interactions with chatbots is based on how users tend to interact with websites. Moving beyond initial contact, we consider your marketing goals and how you want to engage with potential customers and clients. Just as you tailor your services to meet your client’s needs, we tailor how chatbots work to meet your business needs.

Are You Ready to Bring AI Chatbots into Your Digital Marketing Strategy?

Media Components can help you build and market your brand. Whether you’re an entrepreneur starting out, a small business, or a large company, we have digital marketing solutions we can tailor to your needs. Contact us today.