Social Media

The digital landscape has witnessed a noticeable shift in recent years as users increasingly turn to unconventional platforms like TikTok and Reddit for information. While Google has long been the go-to search engine, with engines like Bing even using it as its backbone, it’s apparent that people are exploring alternative methods to quench their thirst […]

Meta CEO Mark Zuckerberg declared 2023 the “year of efficiency”; however, it’s proven to be the year of user privacy. Between Facebook and Apple’s ongoing war for data and concerns over AI, privacy, and intellectual property, people are paying more attention to how companies track them online and what happens with their data. Let’s look […]

While we live with screens in our faces daily, podcasts continue to grow in popularity. Podcasts have been around for a while, but marketers, wooed by visual media, are still underbudgeting for this key market. So, let’s look at what you’re missing and how you can leverage podcast marketing to boost your brand.  What Is […]

We don’t need a fully immersive metaverse to know that our lives are dominated by digital media. Every day consumers see numerous ads as they consume digital media on social media or watch videos on platforms like YouTube. Our time spent looking at screens means that we’ve had to make big changes in how we […]

You have your company. You have your vision and mission – what’s next? Creating a website that attracts and engages customers is an important step in growing your business. However, it’s important that you create a site that isn’t just aesthetically pleasing but usable and directed. Let’s look at how we take web design principles […]

With the new year underway, it’s a good time to look at digital marketing trends. At Media Components, we’ve closely followed artificial intelligence (AI) and machine learning (ML) trends in digital marketing. How are these tools shaping our industry, and what trends do we see emerging for 2023?    Overcoming the Limits of ChatGPT Open […]

Brand building is essential to any company’s image. You want to be recognizable and for consumers to trust your brand. Building that image, however, takes time and forethought. We have ten simple branding tips to help you build a better, lasting company image.  Create a Clear Identity for Yourself From your logo design to your […]

Instagram stories are a wonderful way to connect with your audience. To ensure that your stories make it into people’s recommendations, however, you want to ensure that they’re engaging, insightful, and interesting. Here are some of our favorite Instagram story ideas for 2023 to help you prepare for the new year. We’ve even organized our […]

Have you started posting to Instagram only to find yourself frustrated that you’re not getting likes or followers? Even if you have the best images and videos, if you don’t post to Instagram at the best times, you’ll miss out on potential views and followers. Let’s break down how Instagram works and determine the best […]

The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability […]