Social media marketing

You know; we all know. Video ads are where to put your marketing dollars. With the changing landscape of digital marketing, though, how do you create a video ad that will convert to clicks and sales? New privacy regulations, while good for consumers has made it more challenging to target potential customers. So, how do […]

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendations ability, giving UpCity the confidence to recommend them to more than 2 million businesses. Each year, UpCity analyzes and scores […]

Your blog, website, and social media have a direct purpose: to reach potential consumers. Unfortunately, it’s not as easy as just putting something up there and waiting. You should optimize your content for search engines and for readers when they find your content. Not only does it make your content easier to find, according to […]

Working from home has become even more common over the past couple of years, as the pandemic pushed people out of the office by necessity. The benefits of working from home include avoiding commutes, having more time with your family, and avoiding additional stresses that can come with an office. However, staying productive can be […]

What Is SEO & Why Is It Important? As you begin to look for ways to market your business online, you’ve heard people say, “You need SEO.” If you’re new to digital marketing, you may not know what it is, or you may just think it’s adding keywords to your text. You may wonder if […]

What would you do to get people to not just finish reading an article or watching a video, but have them click on the next one? A catchy title may bring readers to your website, but it’s the content that is there that will determine if they stay or bounce away. Here are 8 tips […]

The phrase “personal branding” has become far more present in conversations, particularly in the business world. Everyone has a brand. From a handshake and a smile, people’s first impression of you stays with them. You want to make that moment count. How do you want them to view you? Answering that question is part of […]

In the United States, 45% of businesses fail to make it past the first five years, and 65% fail to make it past ten years. “The last year has been a real test of how progressive, adaptive, and resourceful a business can be,” said Denis Sinelnikov, President and Founder of this rapidly growing full-service digital […]