digital marketing tips

While we live with screens in our faces daily, podcasts continue to grow in popularity. Podcasts have been around for a while, but marketers, wooed by visual media, are still underbudgeting for this key market. So, let’s look at what you’re missing and how you can leverage podcast marketing to boost your brand.  What Is […]

Instagram is a challenge to master. Even people who use it multiple times a day find themselves surprised by a feature they never realized was there. That’s why we’ve put together twenty of our favorite Instagram hacks, features, and tips organized around how we use Instagram: Setup & Privacy, User Experience, and Posting. Let’s get […]

The Coronavirus pandemic changed the world in ways that most people never expected. In a lockdown, we found ourselves separated from the world, with only social media to serve as a window to the outside world. It was no wonder then that even stagnant platforms found themselves suddenly growing in relevancy over the past two […]

Who will represent your brand? It’s one of the most important choices you will make in your digital marketing strategy. Once upon a time, a company would have limited its choices to celebrities. The internet has changed that landscape, however, especially with the rise of social media. Now companies have an even more challenging question: […]

You know; we all know. Video ads are where to put your marketing dollars. With the changing landscape of digital marketing, though, how do you create a video ad that will convert to clicks and sales? New privacy regulations, while good for consumers has made it more challenging to target potential customers. So, how do […]

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendations ability, giving UpCity the confidence to recommend them to more than 2 million businesses. Each year, UpCity analyzes and scores […]

Your blog, website, and social media have a direct purpose: to reach potential consumers. Unfortunately, it’s not as easy as just putting something up there and waiting. You should optimize your content for search engines and for readers when they find your content. Not only does it make your content easier to find, according to […]

Working from home has become even more common over the past couple of years, as the pandemic pushed people out of the office by necessity. The benefits of working from home include avoiding commutes, having more time with your family, and avoiding additional stresses that can come with an office. However, staying productive can be […]

What Is SEO & Why Is It Important? As you begin to look for ways to market your business online, you’ve heard people say, “You need SEO.” If you’re new to digital marketing, you may not know what it is, or you may just think it’s adding keywords to your text. You may wonder if […]

What would you do to get people to not just finish reading an article or watching a video, but have them click on the next one? A catchy title may bring readers to your website, but it’s the content that is there that will determine if they stay or bounce away. Here are 8 tips […]