TikTok

Online content consumption has evolved in response to the rise of short-form video. You’re likely watching short videos on YouTube Shorts, Instagram Reels, or TikTok when you browse through your phone during a coffee break or wind down before bed. The social media landscape has undergone significant changes as a result of these platforms’ acquisition […]

TikTok, Facebook, Instagram, and YouTube are in a battle for the short attention spans of users. While TikTok brought short-term video content to the mainstream, the craze started with Vine, which allowed users to access and upload short videos from their phones. What makes short-form videos so popular, and how can we use them in […]

TikTok has continued to grow in popularity since its introduction. Once seen as the “kids app,” adults have embraced it as those kids have grown up and others have come to the app. With so much activity on the platform, it can be hard to stand out. Here are our methods to improve your discoverability […]

The digital landscape has witnessed a noticeable shift in recent years as users increasingly turn to unconventional platforms like TikTok and Reddit for information. While Google has long been the go-to search engine, with engines like Bing even using it as its backbone, it’s apparent that people are exploring alternative methods to quench their thirst […]