Paid Media Advertising

Best Times to Post on Instagram

Have you started posting to Instagram only to find yourself frustrated that you’re not getting likes or followers? Even if you have the best images and videos, if you don’t post to Instagram at the best times, you’ll miss out on potential views and followers. Let’s break down how Instagram works and determine the best […]

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Media Components has WON an UpCity Best of Pennsylvania Award!

The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability […]

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Organic-vs-Paid-Social-Whats-the-Difference

Organic vs Paid Social – What’s the Difference?

Whether you’re creating, growing, or revamping your social media presence, you’ve undoubtedly encountered an important question. Should you pay for social media promotions? The debate about the effectiveness of organic vs paid social media is a valid one. Each has its advantages. What’s the difference, and what’s the best for you? What Is Organic Social […]

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SEO vs SEM: Understanding the Difference

SEO vs SEM: Understanding the Difference

The internet and search engines are a part of our everyday lives, so it only makes sense that businesses need the tools to help their sites appear in relevant searches. As digital marketers, it’s important that we understand how to use blogs, content, and indexing as well as tools like SEO and SEM – but […]

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Top 10 Most Effective B2B and B2C Marketing Strategies

Top 10 Most Effective B2B and B2C Marketing Strategies

Marketing strategies are not one size fits all. Business-to-business (B2B) and business-to-consumer (B2C) marketing each have their own needs and challenges. In addition, each business has its own unique marketing focus. Whether you want your company to market according to your stated mission goals or have a niche market you want to reach with your […]

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