Internet Marketing

Mobile is quickly becoming the number one way that consumers interact with businesses, but effectively marketing to mobile consumers is a challenge. If your marketing tactics aren’t optimized for the mobile on-the-go consumer, they won’t give you a second chance. So what is “mobile” anyway? In reality, “mobile” refers to any channel where you can […]

At Media Components, we have witnessed, firsthand, the incredible effects of the internet on business, marketing, and communication over the last few decades. Incredibly, in the last 20 years, global communication has completely shifted, and, with the advances in online marketing, social media, blogging, e-commerce, information sharing, etc.– businesses are no longer able to ignore […]

Recently, Facebook announced the debut of Video on Instagram, a new feature designed to compete with Twitter’s Vine app. Unlike Vine, Instagram videos can be 15 seconds long, and can have a filter applied, just like Instagram photos. Like it or hate it, Instagram video will undoubtedly be a great opportunity to advertise your business […]

For Swurlz Frozen Yogurt, a new frozen yogurt store with locations in Newtown and Bensalem, Media Components created a complete branding and identity package, including a logo, branding colors, store decor, business cards, door hangers, flyers, and t-shirts. Here are a few of our favorite elements of this project: Logo Design The most important branding […]

Keyword Research There are many free tools available to conduct keyword research. Google’s AdWords researcher works well, as well as Wordtracker. Google also provides this tool to check out trends in keywords. Once you’ve found good keywords that relate to your business, focus on keywords that are low-competition. This means that if you search the […]

We’ve been blogging religiously since early in 2006 – for me it was a no brainer! Our target market are brides and grooms… our demographic are young, fairly affluent professionals – they were on MySpace (wow, blast from the past), they were the first on Facebook, to have smart phones and were pinning before most […]

As a small business owner, you may not have thought of online video marketing being for you. The initial investment might seem too high, the equipment too expensive, but the reality is that you don’t need expensive equipment to create a compelling video that will drive traffic to you and engage potential customers. Engage the […]

We are excited to be part of another PodCamp event and are sponsoring this year. This will be second time Media Components is sponsoring a Podcamp Event. We believe engaging with the digital community enthusiasts and local businesses is important for building long lasting relationships outside the virtual world of Social Media. Aside from offering creative web design […]

Everyone knows that a website is the most important thing for a small business these days, but the concrete reasons why might not be so obvious. Let’s look at just a few: 24/7 Availability As a consumer as well as a business owner, you know it can be frustrating to need a piece of information […]

If you’re reading this, chances are you have a Facebook account. If so, you’re familiar with how personal an experience it is. You’ve selected the people you want to know about, the interests you want to display, and the photos you want to share. Probably, you’ve also “liked” certain businesses you frequent. Think about how […]