Internet Marketing

Top 3 Social Media Trends Accelerated by COVID-19 That Still Stand Today

Top 3 Social Media Trends Accelerated by COVID-19 That Still Stand Today

The Coronavirus pandemic changed the world in ways that most people never expected. In a lockdown, we found ourselves separated from the world, with only social media to serve as a window to the outside world. It was no wonder then that even stagnant platforms found themselves suddenly growing in relevancy over the past two […]

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Digital Marketing: Influencer Marketing or Celebrity Endorsements

Digital Marketing: Influencer Marketing or Celebrity Endorsements

Who will represent your brand? It’s one of the most important choices you will make in your digital marketing strategy. Once upon a time, a company would have limited its choices to celebrities. The internet has changed that landscape, however, especially with the rise of social media. Now companies have an even more challenging question: […]

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Create Video Ads That Convert on Facebook, Instagram, and YouTube

Create Video Ads That Convert on Facebook, Instagram, and YouTube

You know; we all know. Video ads are where to put your marketing dollars. With the changing landscape of digital marketing, though, how do you create a video ad that will convert to clicks and sales? New privacy regulations, while good for consumers has made it more challenging to target potential customers. So, how do […]

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Media Components Announced as a 2022 Local Excellence Award Winner by UpCity!

Media Components Announced as a 2022 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendations ability, giving UpCity the confidence to recommend them to more than 2 million businesses. Each year, UpCity analyzes and scores […]

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Optimize Your Content for Search Engines and Readers

Optimize Your Content for Search Engines and Readers

Your blog, website, and social media have a direct purpose: to reach potential consumers. Unfortunately, it’s not as easy as just putting something up there and waiting. You should optimize your content for search engines and for readers when they find your content. Not only does it make your content easier to find, according to […]

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SEO

What Is SEO & Why Is It Important?

What Is SEO & Why Is It Important? As you begin to look for ways to market your business online, you’ve heard people say, “You need SEO.” If you’re new to digital marketing, you may not know what it is, or you may just think it’s adding keywords to your text. You may wonder if […]

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Give Your Content More Personality

Give Your Content More Personality

What would you do to get people to not just finish reading an article or watching a video, but have them click on the next one? A catchy title may bring readers to your website, but it’s the content that is there that will determine if they stay or bounce away. Here are 8 tips […]

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The Importance of Personal Branding

The phrase “personal branding” has become far more present in conversations, particularly in the business world. Everyone has a brand. From a handshake and a smile, people’s first impression of you stays with them. You want to make that moment count. How do you want them to view you? Answering that question is part of […]

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Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands

Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands

For Our Clients, iOS 14.5, Apple will require users to provide explicit permission for apps to collect and share data. Big News For Digital Marketing Apple has now shared the release date of the iOS 14.5 update, along with updates to iPadOS, macOS, & WatchOS. Privacy is at the root of the update which Apple […]

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