Snapchat, an app that allows users to send and receive pictures, FaceTime, and text, is one of the fastest-growing social networks out there. With over 100 million daily active users and over 400 million snaps per day, downloading Snapchat for your company will only benefit you in the long run. Here are ways you can utilize Snapchat to help your company grow:
1) Promote Live Events
With Snapchat, you have instant access to give your followers a live feed at the event you’re hosting. You have the ability to share new products your company is promoting, contests that are being held at the event to encourage more of your followers to come out, and much more. The audience will be more interested in seeing live videos and pictures on Snapchat rather then reading about it later, wishing they attended the event.
2) Geofilters
Geofilters are a fun and creative way to share with your followers what you’re up to and where you are. This feature is beneficial especially when promoting an event. You have the opportunity to create a geofilter, as well as use ones that are already on Snapchat, to let your fans know where you are or even who you are without even having to say it. To enable geofilters on your Snapchat, all you have to do is enable Filters in your Snapchat Settings, as well as location services on your device and you’re ready to go!
3) Brand awareness
To create brand awareness, treat your Snapchat like a puzzle. Your followers will want to keep coming back for more content to get the big picture. By having a constant flow of followers coming back to see the next part of the “puzzle”, you are creating brand awareness in a fun, unique way. Another way to create brand awareness would be partnering with people who are very popular on social media sites. These people have a large audience already and by partnering with them, you have the opportunity for them to show your brand off which in return creates brand awareness.
4) Culture
Today we live in a world that revolves around technology. With Snapchat being one of the fastest growing social media networks out there, it is important to utilize this platform. Around 71% of Snapchat users range from the age of 13-25 year olds being made up of 35% of men and 65% of women. If you want to retain and attract new customers you need to download Snapchat. By targeting that age range, it will help boost your company’s brand awareness to this younger generation. In the future, this is the generation that will bring your company business and by reaching out to them, it will give them a better idea of who your company is, what your company does, and how your company works!
Also, be sure to follow Media Components on SNAPCHAT! – https://www.snapchat.com/add/mediacomponents
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