Everyone knows that a website is the most important thing for a small business these days, but the concrete reasons why might not be so obvious. Let’s look at just a few:
24/7 Availability
As a consumer as well as a business owner, you know it can be frustrating to need a piece of information from a business while they are closed. You have to wait until the next day to get the information, and that’s if you remember to give them a call. A website allows the customer to have their question answered immediately, and be able to cross it off their list. In the age of the internet, your business presence is no longer limited to the hours your business is open.
Saving Money
A huge expense for businesses is the cost of printing: brochures, order forms, flyers, mailings, etc. With a website, all of that information can be converted to digital, and printed by the customer or simply read online. Plus, it makes those materials much more versatile too. Decide on a whim whether to send your brochure to 20 or 200 people – there’s no extra printing to do. And most importantly, as with the above, the brochures will always be available if the customer loses them, wants more copies, or never got one in the first place.
Efficiency
Tired of repeating the same answers to customers over the phone? Simple things, like business hours, directions, contact information, return policy, etc? A website can house all these FAQs so you can simply direct customers there, freeing up more time to be productive. Most people will check for the information on the website first, so you’ll likely save yourself even having to answer the call in the first place.
Better Communication
Going above and beyond the simple consumer-facing website, your business’s site can become a tool for your employees to remain productive even when away from the office. Set up a secure area where employees can share files, collaborate on documents, and communicate from anywhere with an internet connection, and you’ve boosted productivity infinitely.
Get in touch with Media Components – Philadelphia Web Design today to see how a website or a redesign can help add these benefits to your business!
