video marketing

TikTok, Facebook, Instagram, and YouTube are in a battle for the short attention spans of users. While TikTok brought short-term video content to the mainstream, the craze started with Vine, which allowed users to access and upload short videos from their phones. What makes short-form videos so popular, and how can we use them in […]

You know; we all know. Video ads are where to put your marketing dollars. With the changing landscape of digital marketing, though, how do you create a video ad that will convert to clicks and sales? New privacy regulations, while good for consumers has made it more challenging to target potential customers. So, how do […]