SEO

Preparing for Google’s Search Generative Experience (SGE)

Have you noticed the evolution in the appearance of Google search results over the past few years? In the early days of internet searches, results would typically comprise a list of websites and advertisements. However, in recent years, there has been a noticeable shift. Nowadays, Google provides users with comprehensive information directly on its platform […]

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TikTok SEO: How to Increase Your Discoverability on TikTok

TikTok has continued to grow in popularity since its introduction. Once seen as the “kids app,” adults have embraced it as those kids have grown up and others have come to the app. With so much activity on the platform, it can be hard to stand out. Here are our methods to improve your discoverability […]

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Beyond Google: What TikTok and Reddit Mean for the Future of Internet Search

The digital landscape has witnessed a noticeable shift in recent years as users increasingly turn to unconventional platforms like TikTok and Reddit for information. While Google has long been the go-to search engine, with engines like Bing even using it as its backbone, it’s apparent that people are exploring alternative methods to quench their thirst […]

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Media Components has WON an UpCity Best of Pennsylvania Award!

The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. Awards are given based on the UpCity Recommendability […]

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SEO vs SEM: Understanding the Difference

SEO vs SEM: Understanding the Difference

The internet and search engines are a part of our everyday lives, so it only makes sense that businesses need the tools to help their sites appear in relevant searches. As digital marketers, it’s important that we understand how to use blogs, content, and indexing as well as tools like SEO and SEM – but […]

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Optimize Your Content for Search Engines and Readers

Optimize Your Content for Search Engines and Readers

Your blog, website, and social media have a direct purpose: to reach potential consumers. Unfortunately, it’s not as easy as just putting something up there and waiting. You should optimize your content for search engines and for readers when they find your content. Not only does it make your content easier to find, according to […]

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SEO

What Is SEO & Why Is It Important?

What Is SEO & Why Is It Important? As you begin to look for ways to market your business online, you’ve heard people say, “You need SEO.” If you’re new to digital marketing, you may not know what it is, or you may just think it’s adding keywords to your text. You may wonder if […]

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