Importance of Personal Branding

We don’t need a fully immersive metaverse to know that our lives are dominated by digital media. Every day, consumers see numerous ads as they consume digital media on social media or watch videos on platforms like YouTube. Our time spent looking at screens means that we’ve had to make big changes in how we […]

The phrase “personal branding” has become far more present in conversations, particularly in the business world. Everyone has a brand. From a handshake and a smile, people’s first impression of you stays with them. You want to make that moment count. How do you want them to view you? Answering that question is part of […]