celebrity endorsements

The Coronavirus pandemic changed the world in ways that most people never expected. In a lockdown, we found ourselves separated from the world, with only social media to serve as a window to the outside world. It was no wonder then that even stagnant platforms found themselves suddenly growing in relevancy over the past two […]

Who will represent your brand? It’s one of the most important choices you will make in your digital marketing strategy. Once upon a time, a company would have limited its choices to celebrities. The internet has changed that landscape, however, especially with the rise of social media. Now companies have an even more challenging question: […]