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Guest Blogger Series – Blogging, Social Media & Your Website – The Queen of Hearts Wedding Consultants

By Media Components on September 20, 2012

We’ve been blogging religiously since early in 2006 – for me it was a no brainer!

Our target market are brides and grooms… our demographic are young, fairly affluent professionals – they were on MySpace (wow, blast from the past), they were the first on Facebook, to have smart phones and were pinning before most people knew what it was.

For a wedding planner blogging was a great way to give couples a taste of what we do – we’re all about planning, organization and details.

Things like quotes from couples we’ve worked with on how easy we made the process, images of recent weddings, information on great reception venues, and wonderful wedding professionals as well as tips and trends drive traffic to our site…

It used to be that easy – if you build it, they will come – but then everyone started blogging…. We found that several things kept us ahead of the pack.

  1. Blog on a regular basis – we have a team of 5 planners, we charged everyone with blogging once a month; that gave us one post a week plus any extras I came up with in between. (We see HUGE spikes in our traffic when we blog- more on that later).
  2. Have a short, catchy title – we LOVE titles that sound just a bit edgy – it gets people’s attention.
  3. Give credit where credit is due – quote (and link) to sources if you are quoting someone else’s idea or photo – not only is it good business etiquette but hyperlinks and tagging colleagues help your searchablity.
  4. If you are referencing something in one of your previous blog posts or on your own site (Recent Weddings, Services and Pricing) , link to them – it’s good to build that visibility.

However, the biggest change in our ranking came when we recently rebuilt our site – making our website compatible for mobile devices, adding in social media links – so people can easily share our posts and having great analytics ROCK!

Here are the ‘Before & After’ screen shots of our website:

Before:

After:

Being able to see the spikes in various topics of blog posts, see where people are finding us and what search terms they are using has been key to keeping our great web ranking and keeping newly engaged couples interested in our work…

Blogging and sharing your blog posts on social media outlets is easy, fun and engages your clients – with the right tools you can increase your traffic and establish yourself as an expert in your field.

– Mark Kingsdorf, Master Bridal ConsultantTM 

FAQs

  • What is Arrow Dynamics
    Media Components provides full-scale digital marketing solutions, including web design & development, eCommerce websites, SEO & marketing, social media marketing, video production, graphic design, branding, reputation management, and PPC advertising.
  • How can SEO help my business grow online?
    Search Engine Optimization (SEO) increases your website’s visibility on Google and other search engines, driving more qualified traffic, improving rankings for target keywords, and ultimately helping you generate more leads and sales.
  • Do you design mobile-friendly and responsive websites?
    Yes, all websites we create are mobile-responsive and optimized for user experience across all devices. This ensures faster load times, better engagement, and higher search engine rankings.
  • Can you help my business with social media marketing?
    Absolutely. We develop tailored social media strategies, manage ad campaigns, create engaging content, and help build a strong online presence across platforms like Facebook, Instagram, LinkedIn, and more.
  • What industries do you work with?
    We serve businesses in a wide range of industries, including healthcare, IT and cybersecurity, retail, finance, home design, legal services, and more. Our portfolio highlights diverse client success stories.
  • Do you provide video production services for businesses?
    Yes. Our professional video production team offers scriptwriting, filming, editing, and promotional video creation, including social-media-ready clips and video SEO optimization.
  • How does PPC advertising benefit my business?
    Pay-Per-Click (PPC) campaigns provide instant visibility on Google and other platforms. With targeted ads, keyword strategies, and conversion-optimized landing pages, PPC helps generate qualified leads quickly.
  • Where are Media Components’ offices located?
    We have offices in Philadelphia, PA, and Boca Raton, FL, and we serve clients nationwide in major cities such as New York, Miami, Dallas, Los Angeles, Phoenix, and more.

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