Why Attribution Models Fail in SEO and What the Alligator Concept Reveals
By Media Components on February 22, 2026
For a long time, the last-click attribution model was considered the primary tool for evaluating SEO effectiveness. However, with the development of technologies such as Alligator Search Engine and other AI-based search engines, as well as the growth in the number of results without link clicks, this approach no longer adequately reflects the real impact […]