Whether you’re just starting your home care agency, or you’ve been in business for years, at some point, you need a boost in clients. Start-ups, growth plateaus, even home care agencies hit slumps where they fall short on leads. Let’s look at some strategies you can use, wherever you are in your business growth, to get the boost you need.
Effective Marketing Strategies for Home Care Agencies
These strategies are not a one-size-fits-all solution. Which ones work best for you will depend on how established you are. Likewise, don’t rely on just one or two, as a mix of these strategies will give you the best results.
- Ask for referrals – Often this is the easiest way to get new clients: ask your current ones to refer people. You can offer incentives such as discounts on services, but often the best incentive you can provide is quality service. When you do your job well, clients want to refer people to you.
- Community Involvement – Sponsor local events and become involved, as a company, in community outreach. You build trust with the people you want to serve and build brand recognition at the same time.
- Ask for reviews – Encourage your clients to leave a review when they express satisfaction with your services. When you do get negative reviews, don’t panic. Respond by attempting to resolve the issue and move forward. Believe it or not, negative reviews help you because they demonstrate that all your reviews are authentic.
- Lead Generation – Run ads and partner with community agencies to help draw in new leads.
- Local SEO – Build a strong local SEO strategy to help your agency stand out in searches. This includes building up your Google business profile.
- Relationship building – Build relationships with other healthcare professionals and with your competitors. You can get referrals from competitors if you demonstrate that you are reliable, and you distinguish your services, for example if you offer specialized services to specific communities.
While it can be frustrating when you see your leads slow down, you can pick those numbers up again. You just have to choose the right strategy that works for your agency.
Do You Need Lead Generation?
Media Components can help you build and market your brand. Whether you’re an entrepreneur starting out, a small business, or a large company, we have digital marketing solutions we can tailor to your needs. Contact us today!
