Project Overview
Body Gems, a renowned brand in the body jewelry and piercing industry, partnered with us to undertake a significant digital transformation. Their goal was to move away from a dated WordPress WooCommerce setup and rebuild their online presence on the Shopify platform. This transition wasn’t just about switching systems — it was about creating a seamless shopping experience for customers while simplifying daily operations for the Body Gems team.
The Challenge
The original WooCommerce site had grown cumbersome over time. Managing products, orders, and updates became increasingly complex, and the user interface no longer aligned with modern eCommerce standards. The Body Gems team needed a streamlined solution — one that would provide an easy-to-use backend, enhance the user experience for visitors, and support the brand’s continued growth.
Our Solution
We rebuilt the entire website from the ground up on Shopify, carefully migrating all product data and existing content while reimagining the user experience from both a customer and administrative perspective. The new design focuses on clean navigation, product discoverability, and mobile responsiveness — making it easy for shoppers to browse, select, and purchase. For the client, the Shopify backend was tailored to simplify tasks such as inventory updates and content management, giving the Body Gems team more control without the need for technical oversight. We also paid special attention to the checkout process, applying best-in-class UX practices to reduce friction and encourage conversion.
The Result
The new website delivers a sleek and intuitive shopping experience that reflects the unique style and professionalism of the Body Gems brand. Customers now enjoy a faster, more fluid browsing and checkout process, while the internal team benefits from a more efficient and user-friendly platform. Since launch, the site has seen stronger engagement, improved conversion rates, and far easier day-to-day management — marking this project as a successful and impactful relaunch.
Conclusion
Rebuilding Body Gems on Shopify was a monumental step forward for the brand. It not only modernized their digital storefront but also empowered their team with the tools needed to grow and adapt with ease. This project showcases the value of thoughtful platform migration paired with a user-first design approach.