Associated Specialty Contracting (ASC), a renowned company in its industry, sought to revamp its digital presence with a modern, user-friendly website. The company had an existing site but wanted a more dynamic, interactive platform that showcased its extensive portfolio and provided a seamless user experience across all devices.

The primary challenge was to create a website that not only looked professional and trustworthy but also effectively communicated ASC’s expertise through its diverse projects. The site needed to be easy to navigate, fast-loading, and optimized for both desktop and mobile users. Additionally, the integration of an interactive map to display the company’s project portfolio was essential to demonstrate the breadth of its work.

To address these challenges, a comprehensive redesign of the website was undertaken. The new site features a clean, cohesive design with a professional color scheme of blue and white, conveying trust and reliability. The typography is chosen for readability, and high-quality images are used strategically to add visual interest without overwhelming the content.

The redesign focused heavily on highlighting ASC’s work, work ethic, and completed projects. Each project is meticulously detailed, providing insights into the company’s approach and execution. An interactive map showcases these projects, with each marker revealing images and descriptions upon clicking. This visual representation not only demonstrates the company’s extensive portfolio but also engages users by allowing them to explore the projects geographically.

Navigation was a key focus, resulting in a clear and intuitive menu structure. Sub-menus are well-organized, ensuring users can easily find the information they need. The site is designed to be fully accessible, with features that aid navigation for all users, including those with disabilities.

Content-wise, the homepage provides a strong overview of the company, its services, and unique selling points. Service pages are detailed, offering in-depth information about what the company offers. The About Us section is comprehensive, giving visitors a clear picture of the company’s history, values, and team members.

The user experience is further enhanced by the site’s fast loading speed and mobile responsiveness, ensuring a consistent and enjoyable experience across all devices. Calls to action are strategically placed throughout the site, guiding users towards desired actions such as contacting the company or requesting a quote.

From a technical standpoint, the website is secure, using HTTPS to ensure safe communication between users and the site. It is also free of technical errors, with all links and forms functioning correctly.

The new website has significantly improved ASC’s digital presence. The professional design and user-friendly navigation have received positive feedback from users, while the interactive project map has been particularly well-received for its engaging and informative nature. The site’s fast loading speed and mobile responsiveness have enhanced user experience, leading to longer visit durations and lower bounce rates. Additionally, the SEO optimization of the site has improved search engine rankings, driving more traffic and generating more leads for the company.

The redesign of ASC’s website has successfully addressed the initial challenges, resulting in a modern, interactive platform that effectively showcases the company’s expertise and extensive project portfolio. The new site not only enhances user engagement and experience but also strengthens the company’s online presence and credibility. By focusing on their work, work ethic, and completed projects, the website now serves as a robust tool for attracting and converting potential clients.